Jim Rohn was insightful enough to explain to us that “A novel is never anything, but a philosophy put into images.” That says a lot to us about the importance of being able to present ones message and the vision behind it, clearly, simply and compellingly.
A really great leader, as well as any truly successful business and / or sales person, is always one who is very competent and confident in being a very effective spokesperson who can quite naturally energize a crowd, entertain a room, mesmerize and audience and rally the troops forward to victory.
Great leaders are not just great speech makers, they are in-fact, excellent story tellers. Those stories may include humor, in order to break the ice and set the audience at ease, or inspiration to make those within ear-shot want to rise up to the occasion and go out and win one for the team!
You see, just in the exact same way that a literary novel is nothing more than a philosophy that is effectively put into visually discernable images, the same is so with the words of a great leader, sales person or business entrepreneur.
The is absolutely no difference between the skills and insights needed and utilized to efficiently tell a fascinating story, hilarious joke, touching memoir or inspirational speech, as is needed and used to sell a product, service, person or concept to an individual or group of people.
Have you ever noticed that most of the highly successful leaders within any and all fields of endeavor are amazingly clever, funny, charming and passionate joke and story tellers?
Whether you’re talking about a top level corporate CEO or a consistently successful baseball manager, movie director, orchestra conductor or football coach, they all can turn a tale with absolutely no effort at all and can hold an entire room of busy people, completely captivated and impatiently waiting on each and every word.
Great world leaders and international political experts are those who are able to very comfortably present their vision of a better, brighter future, in words that are so deeply relatable that people can’t only hear what’s being said, but they can actually see it, feel it, believe in it … practically reach out and touch it!
Business success arrives ONLY when one can put together the words that create the images that truly inspire, motivate, impress and satisfy the customer / client!