Stephen Covey takes care to remind us of the fact that “In the last analysis, what we are communicates far more eloquently than anything we say or do. Now … perhaps by this point of our professional careers, our lives and our society as a whole, we might begin to wonder if perhaps this quote might not be just a little bit overly obvious and therefore, nothing worthy of further serious consideration.
You see, sometimes the simplest, most basic truths, are the ones that we really need to continually keep at the forefront of our minds and as the foundation and cornerstone of our consciousness.
Sure, we’ve all heard all of those clever clichés about “talk being cheap” and it’s “our actions that speak louder than words”, etc., etc…. but that’s the whole point of the matter, isn’t it? You see, it’s the “really” important stuff that gets repeated over and over and over again. WHY? Because it is so very significant and TRUE!
Whether you are reading a text book, a dissertation, an instruction manual or a spiritual teaching, the really important stuff always gets repeated over and over again, in hopes that it will sink in and take hold in our consciousness.
OK, so then, what’s the significant message here that we all need to take to heart, as well as mind and memory? It’s this …
Don’t merely try to “fool” the world by attempting to build your entire business, reputation, renown and respect, popularity, position and relational loyalty, on something as two dimensionally trivial and shallow as a cleverly crafted BRAND!
When it’s all said and done, there is NOTHING that you can say that will be able to dissuade people from believing about you what they actually experienced and witnessed with their own eyes and ears, hopes and dreams, time and money.
Sincerely honest, moral, trustworthy and authentically principled people never have to go around broadcasting a pre-fabricated spiel about how awesome they are. People just automatically know it, from witnessing first hand what the person is all about. In other words, people’s opinions about someone are actually based purely upon what everyone knows regarding who they really “ARE!”
Fact: No collection of cleverly crafted words or meticulously planned actions can change what people already inherently KNOW about who you really, truly ARE!